We have all been subject to unsolicited advertising phone calls at inconvenient times, which are irritating at best. One of the benefits of using ringless voicemail is that it sends a pre-recorded message to potential customers right to their voicemail server without ringing or leaving behind notifications for a missed call. With ringless voicemail, customers can follow up at a more convenient time, increasing the chances of improving response rates. While ringless voicemail will not bother the potential customer with a ring, it is still important to be intentional about when you send the voicemail messages.
If you are in the process of implementing ringless voicemail into your marketing campaign, you may have the following questions: what time of day should you send ringless voicemails? What days of the week are best for sending ringless voicemails? Should you send ringless voicemails over the weekend? What voicemail laws should you keep in mind when sending ringless voicemails? How can slybroadcast help you make the most of their ringless voicemail technology?
Slybroadcast offers our patent ringless voicemail technology that allows you to schedule when to send your messages quickly to achieve optimal results.
That means you can create your ringless voicemail campaign and have that sent out to your audience at specific times of the week.
According to Analytics Insight, the best time to deliver ringless voicemail messages is toward the end of the day between 4:00 and 6:00 PM, as these time-frames result in the highest open rates for ringless voicemails.
However, the ideal time may vary depending on your target audience. The reasoning behind this marketing strategy is the psychological principle known as the serial position effect, which is the idea that people tend to remember the first and last item of a series over those of the middle. If you leave your voice message during the middle of the day, you run the risk of that message being ignored and forgotten.
While sending a ringless voicemail in the morning may be effective since it will be one of the first things a potential client encounters during their day, most people feel overwhelmed by their task list first thing in the morning. The last thing they want to do is add one more item to that list or engage with extra notifications, even if it is something they find interesting.
However, by the end of the day, most people have already accomplished most, if not all, of the items on their list and are more likely to call back or remember to respond the following day. Plus, many people dedicate time to reviewing their text messages, voicemail inboxes, and emails at the end of the day.
The best days to send ringless voicemails are Tuesdays, Wednesdays, and Thursdays when people are already in the flow of their workweek and focused on getting tasks done.
While it might seem intuitive to send a message first thing Monday morning to make sure someone sees it, most people are still trying to transition out of their weekend and establish their priorities for the week on Monday.
Similarly, Fridays are not ideal for leaving messages in potential customers’ voicemail boxes. They are most likely anticipating the weekend and tabling any to-do list items that are not a priority, like listening to audio messages.
Because weekends do not fall under regular business hours, it can come across as unprofessional to send messages over the weekend and significantly decrease the chances of getting a callback.
Plus, most people would rather not waste their relaxation time responding to messages, even if it is something they want to look into further. By the time Monday rolls around, that message left behind over the weekend is forgotten under the pile of to-do-list items that take precedence.
One of the most crucial things to consider before sending messages is whether or not you comply with FCC telemarketing laws and regulations, which include state and federal laws and adherence to the Telephone Consumer Protection Act or TCPA.
It is always essential to gain written consent to contact potential customers, and you can check the do-not-call (DNC) registry or national do-not-cal list to ensure you avoid accidentally sending a message to the wrong people.
You should only send ringless voicemails to your audience who opted into this form of communication.
If you are considering implementing ringless voicemail marketing for your company, our ringless voicemail system offers a variety of beneficial features to help you make the most of your marketing efforts.
Some benefits are the ability to reach mobile phones and landlines, Caller ID customization, pre-record any number of custom messages, track campaign success, and more. Through their dashboard, you can track campaign success with track delivery reports and callback reporting.
When implementing ringless voicemail into your marketing strategy, it is crucial to consider when you send your messages to ensure you achieve the optimal results.
While the time may vary depending on your target audience, typically, it is best to send your messages between 4:00 and 6:00 PM during the middle of the week on Tuesdays, Wednesdays, and Thursdays.
It is best to refrain from sending messages during the weekend when potential customers enjoy free time with their family and friends and likely do not wish to engage with any messages. It is also crucial to ensure you have written consent to contact people and remain compliant with the TCPA and local or federal laws when sending messages. Remember to check the do-not-call registry before sending a message to that phone number.